Category Archives: donor centered

To Train or Not To Train

Training is the keystone to successful fundraising. Data is what moves an organization forward and when staff are unskilled in the tools used to manage data, black holes appear, organizational history is lost and the charity struggles to survive.


Sitting down with a donor is an important relationship-building experience. What happens when fund development staff attend a meeting with less than reliable or complete information about the donor? A situation arises where the donor becomes aware that someone in the room is struggling to maintain a professional demeanor!  How often have you been exposed? Information that should have been readily available had simply not been retained in a useful form!  Let’s hear about situations which exposed the charity placing it in a RISKY position. Would you give your money to a non-profit which is disorganized and lacks the ability to manage effectively? The high-net-worth donor we interviewed said “NO!”.